In the UK there are maybe 5 real payday lenders and the rest are either payday brokers or the same payday lenders selling under a different brand. Indeed the biggest UK payday lenders have many many brands and only their address will prove to you that they are actually the same company. Where you can use this to your advantage when looking for a payday loan is to look at who has the best reputation, the lowest cost, and the requirements.
The biggest question you have to ask yourself when looking at payday loans is "do I really need this?". Payday loans are expensive, there is no way of hiding this fact. If you have no other option than a payday loan then you need to think about ways of keeping the costs down. For example a guarantor payday loan is often much cheaper than a standard payday lender, but in order to get a guarantor payday loan you need to have a guarantor who is willing to pay back the loan if you cannot, and not everyone knows someone willing to do this for them. There are also many payday lenders who charge much more than others so really shop around but most importantly understand who you are dealing with, what the charges are both if you pay back on time and if you are late (no-one likes nasty suprises) and look at every possible option and only take a payday loan if you have no other options.
